This report is based on the following case study -
Background:
PeopleSharz is an Internet Start-up founded in late 2011 riding on the Social Media boom of the late 2000s. Established by former university colleagues Mark Bukerzerg (current CEO) and Peter Tweet (CTO), the company in early 2013 had over 1.2M signed-up users from across the globe.
While in the scheme of things, the user base nu.....
