Introduction 2
Pan Pacific Hotel 3
Pan Pacific Hotels & Resorts and its Proposed India Expansion 4
PESTEL of Indian Markets 4
Political 5
Economical 5
Social 6
Technological 7
Environmental 7
Legal 8
Porter’s Five Forces 9
Supplier Power 9
Buyer power 10
Threat of new entrants 10
Threat of Substitutes 11
Rivalry 11
7Ps for Competitive Edge in the Market 12
Product 12
Price 12
Pl.....
