Executive summary 1
Introduction 3
About The Company 3
Analysis of the Industry and Firm 4
PESTLE Analysis 4
Political 5
Economic 6
Social 6
Technological 7
Legal 7
Environmental 7
SWOT Analysis 8
Strengths 8
Weaknesses 9
Opportunity 9
Threats 10
Identification of strategies 10
Corporate Strategy 10
Porter’s five forces analysis 10
Business Strategy 12
BCG matrix of Oman Air 12.....