Assignments on Nordstrom

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Critical Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan for Nordstrom, a sophisticated departmental store

• Company’s overview
• Key markets and Area of operations
• Key Objectives
• Concept of Integrated Marketing Communication
• Importance of Integrated marketing communication
• Integrated Marketing Communication of Nordstrom
• CONTRAST OF INTEGRATED MARKETING COMMUNICATION OF NORDSTROM IN USA AND SWEDEN
• Conclusion
• RECOMMENDATIONS FOR IMPROVEMENT & CHANGE
• NORDSTROM TACTICAL PLAN
• Li.....

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