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Assignments on Nivea
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Analysis of the famous case study – The Nivea For Men: Developing a Marketing Plan case study
• Introduction
• Marketing Objectives
• Risk v/s Returns of the Re-launch
• Key Performance Indicators
• Football sponsorship
• SWOT Analysis
• Effectiveness of Nivea’s Plan
• Conclusion
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Marketing mix of Nivea
• Product
• Price
• Place/Destribution
• Promotion/Marketing
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Marketing plan on Nivea
1. Introduction…………………………………………………………4
2. Market Analysis…………………………………………………….5
2.1 SWOT Analysis
2.2 Competition Analysis
3. Marketing Strategy……………………………………………..…..9
3.1 STP Analysis
3.2 Marketing Mix
4. Financial Projection…………………………………………….….12
5. Implementation and Controls……………………………………...13
6. Conclusion…………………………………………………………14
7. References…………………………………………………………15
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SWOT ANALYSIS OF Nivea
Strengths of Nivea
Weaknesses of Nivea
Opportunities for Nivea
Threats for Nivea
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