Analysis of the famous case study - Digital Marketing at Nike: From Communication to Dialogue on the VLE
This paper answers the following questions -
This case is about the digital marketing strategies of leading sportswear and apparel company, Nike, aimed at reaching its target audience. Nike, which is regarded as a marketing powerhouse, started its digital marketing initiatives when it first launched its website ‘Nike.com’ in 1996 and its online store in 1999. Over the past 15 years Nike has re.....
Analysis of the famous case study ‘Nike Football – World cup 2010 South Africa’ by Elie Ofek and Ryan Johnson
This report answers the following questions on the case study – 1. Critically evaluate the strategies that Nike has created in tandem with the Football World Cup. Focus should primarily be on the pros and cons of the strategies. 2. If you were appointed as the CEO of Nike, what changes would you make in its current strategies? Justify your choices and back your position with cases and examples......
Branding report on Nike or Adidas in Oman context
Introduction 3 Concept of branding theory 3 Branding strategy for consumer market is important for the survival of a company 5 About The Company 6 Trends in shoe industry in Oman 7 Critical evaluation of the branding theory of Adidas 7 Branding theory used in Adidas 9 Conclusion 10 References 12
Communication Plan for Nike Hypervenom Shoes
Introduction 3 Product Profile: Nike Hypervenom 3 Marketing and communications objectives 4 Marketing objectives 4 Communications objectives 4 Campaign budget 5 Approximate budget of the campaign 5 Budgeting Method 5 Marketing communications mix 6 Media Vehicles 6 Reasons for Choosing Media Vehicles 6 Describe the creative concept of the campaign 7 Translation of Concept to Online Adve.....
International Operations Management Report on Nike
1.0. Executive Summary 3 2.0. Introduction 3 3.0. Background Analysis of Nike Incorporation 4 4.0. Nike Inc. and International Operational Management 4 5.0. Supply Chain Management 7 6.0. Ethics in Supply Chain management 8 7.0. Outsourcing, FDI / Joint Venture 9 8.0. Corporate Social Responsibility (CSR) 11 9.0. Nike’s Sustainability in International operations 12 10.0. Conclusion 13 11.....
Report on Branding strategy Of Nike
Introduction 3 Concept of Branding Theory 3 Branding Strategy for Consumer Marketing Is Important For the Survival of a Company 5 About The Company 6 About The Shoe Industry 7 Critical Evaluation how Branding strategy for consumer marketing is important for the survival of Nike 8 Branding theory used in Nike in Oman 9 Conclusion 11 References 12
Report on Ethical Approaches in Nike
This report is based on the following requirement - Assume you are the manager of a sports apparel chain in Australia, which has a long business relationship with Nike. Your chain has just adopted a policy of only dealing with Fair Trade suppliers, who met minimum employment and safety standards in their factories. You have just heard the news that some Nike workers claim to have been intimidate.....
