Abstract………………………………………………………………….…2
1. Marketing Perspective…………………….…………....…………2
1.1 Strategic Business Area (SBA)……………..…….….……....3
1.1.1 Mission…….…………….………………………….……..4
1.1.2 Objective..............................................................................4
2. Strategies……………………….……………………………………….4
2.1 Type of strategy……….……………………….………….……4
2.1.1 Corporate strategy…………….………....….....
