Introduction 3
Company background 3
Marketing Strategy of Nespresso 3
Market Segments of Nespresso 4
Nespresso Positioning Strategy 4
Overall Objectives of the Marketing Communications for Nespresso 5
Elements of Marketing Communication Activity 6
Advertising 6
Public Relations 7
Sales Promotions 7
Direct Marketing 8
Sponsorship 8
Conclusion 9
References 10
