Introduction 3
About the company 3
Business objectives 4
Business models 4
Target audience 5
Web evaluation 6
The design and content of the website 7
Navigation design 7
Presentation design 8
Accessibility 10
Interaction and data exchange 11
Visibility and traffic generation 11
Competitor analysis 13
Porter five force model 13
Findings 14
Final assessment of the website 14
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