Introduction 3
Marketing Audit 3
External Environmental Analysis 3
PESTEL for Australia 4
Competitor Analysis 5
Internal analysis 6
Marketing Objectives 7
Evaluation of Potential Segments 8
Market Segmentation 8
Segment Profile for the Proposed Energy Drink 9
Targeting Methods & Positioning 10
Marketing Mix 11
Action Plan 13
Conclusion 15
References 16
