This report is based on the following case scenario -
StarTel is a mobile phone and accessories retailer based in Scotland, owned by Sharith. The business started with a single shop, which Sharith has grown into a chain of five. The first three shops were opened from scratch but in June 2016 Sharith bought ‘MobBitz’ a pair of similar outlets, which she intends to operate under the StarTel bran.....