Introduction 3
About the Company (Met Kuala Lumpur Parkroyal Salon) 3
About customer perceived value 4
The customer perceived value of Met Kuala Lumpur Parkroyal Salon 4
Evaluation of Met Kuala Lumpur Parkroyal Salon active value proposition in contract to its competitors Centro KLCC 8
Benchmark Of the two value proposition 10
Implementation of new value proposition 12
Conclusion and recomm.....
