Executive Summary
1. Introduction
2. Company Background and Objectives
3. Target Market and Positioning
3.1 Target Market
3.2 Positioning
4. SWOT
5. Integration of marketing communications models & concepts
6. Integrated Communication Strategy
6.1 Advertising and its Objective
6.2 Creating messages
6.3 Sales promotion
6.4 Selecting media
7. Communication outcomes
8. Conclu.....