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Assignments on Kodak

Below are Essay & Assignments tackled by us on Kodak

Showing 1 to 6 of 6 results

Marketing mix of Kodak

• Product
• Price
• Place/Destribution
• Promotion/Marketing

Marketing plan on Eastman Kodak, UK

• INTRODUCTION
• About Eastman Kodak
• About the Industry
• Macro Environmental Analysis
• PEST analysis
• Porters Five Forces
• SWOT ANALYSIS
• Marketing plan for Kodak Digital Cameras
• Consumer Behavior analysis
• Target Market Choice and Justification
• Target Market Description
• Benefits Sought by Customers
• Profile of Segments
• POSITIONING STRATEGY
• Marketing Objective
• .....

PEST Analysis of Kodak

• Political factors
• Economic factors
• Social factors
• Technological factors

Porter’s Five Forces Analysis on Kodak

1) Industry Rivalry
2) Threat of new Entrants.
3) Threats of Substitutes
4) Power of suppliers
5) Power of customers

Report on Kodak Brand

Introduction 2
Consumer Based Brand Equity 2
Brand Value Chain Concept 3
Background of Kodak 4
Revitalization Strategy 6
Conclusion 7
References 8

SWOT ANALYSIS OF Kodak

Strengths of Kodak
Weaknesses of Kodak
Opportunities for Kodak
Threats for Kodak

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