1. Introduction………………………………………………………………………..3 2. A Word about the Company & Kingfisher Beer………………………………….3 3. PEST Analysis of Kingfisher Beer in India & UK………………………………..4 4. Marketing Mix of Kingfisher in India & UK……………………………………...6 5. Factors Affecting Marketing Decision for Kingfisher Beer………………………7 6. SWOT Analysis…………………………………………………………………...8 7. Recommendations…………………………………………………………….....
PEST Analysis of Kingfisher
• Political factors • Economic factors • Social factors • Technological factors
SWOT ANALYSIS OF Kingfisher
Strengths of Kingfisher Weaknesses of Kingfisher Opportunities for Kingfisher Threats for Kingfisher
