1. Introduction……………………………………………………………………………….3
2. Developing marketing strategies and plan………………………………………………..4
3. Gathering information and scanning the environment…………………………………….7
4. Conducting marketing research and forecasting demand…………………………………9
5. Creating customer value, satisfaction and loyalty………………………………………..9
6. Analyzing consumer markets…………………………………………………………….11.....
