1. Introduction…………………………………………………………………….…….3
2. Literature Review…………………………………………………………………….4
3. Current Marketing Strategy at ING Direct…………………………………………..6
4. Alternative Marketing for ING Direct……………………………………………….7
5. Recommendations……………………………………………………………………9
6. Conclusion……………………………………………………………………………9
7. References……………………………………………………………..……………
