Introduction 3
Brief history of Honda 3
Market research and competition analysis 5
Concept of USP 5
USP of Honda 5
Competition analysis 6
Segmentation analysis 6
Honda Cars 7
Segment A: Small cars segment 7
Segment B: Lower medium 7
Segment C: Upper medium 8
Segment: Luxury car segment 9
SWOT analysis 9
Segment A: Small car segment 9
Segment B: Lower medium 10
Segment C: Upper Mediu.....
