OLD AND NEW MARKETING DNA AND MARKETING STRATEGY FOR GUCCI
Executive summary: 3 Introduction: 3 Main Body (Assess usefulness, New DNA) 4 Technology in marketing: 4 STP strategy: 6 Marketing Mix: 8 Conclusion: 10 Recommendation and Implementation plan: 10 Bibliography: 11 Appendices: 13
Project plan for a Fashion Show
Introduction 3 Format 4 Context 4 Objectives 5 Strategies 6 Constraints 8 Hypothesis 9 About the company 9 Organizational structure 10 Roles and responsibilities (responsibility matrix) 11 Responsibility Matrix of the Fashion Show 12 Schedule (work breakdown) 12 Work Break down structure with Schedule 13 Budget 14 Communication channels 16 Risk management 18 Quality management 18 .....
