Executive summary 2
Section 1 - Introduction 5
1.1. About Garuda airlines 5
Section 2- Analysis of the internal environment 6
2.1. Resources 6
2.2. Capabilities 7
2.2.1. Process 7
2.2.2. Position 8
2.2.3. Paths 8
2.3. Distinctive competencies 8
2.4. Competitive advantage 8
Section 3 - Analysis of external environment 10
3.1. PESTLE analysis 11
3.2. Porter five-force model 13
Section .....
