Executive Summary 2
Introduction 6
Situational Analysis 6
Scope 6
Company 6
SWOT Analysis 7
Core Competencies 8
Marketing Capabilities 9
Product and market review 9
Company and product review 9
Category and company Sales 10
Behaviour and Trends 10
Pricing 11
Distribution 11
Competitive Review 11
Target Market Effectors 12
Understanding the marketplace and customer needs 13
Custome.....
