1.0 Executive Summary 2
2.0 Introduction 4
3.0 Facebook 6
3.1 History 6
3.2. Industrial Analysis 7
3.3 Value and Innovation 7
3.4 Revenue or margins? 8
3.5 Everything as a service 9
3.6 Hiring the best 9
Figure 2: FB users as a percentage of internet users 10
4.0 Identification of possible scenarios 11
4.1 Corporate strategy 11
4.1.1 Activities 11
4.1.2 Resources and capabilities 13
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