Executive Summary 4
Introduction 5
Report Background 5
Company Details 5
Aim of Report 5
Purpose of Venture 5
Failure with German Developers 6
Why United Kingdom 6
Market Maturity 6
Technological Progress 7
Customer Service 7
Mode of Entry 7
Strategies 9
Organizational Structures 9
Internationalization 10
Control Factor 11
Adaptive Efficiency and Rules of the Game 11
Economic Theo.....
