Contents

• Executive summary 2
• Introduction 4
• External Analysis 4
• Political 5
• Economical 5
• Social 5
• Technological 6
• Ecological 6
• Legal 7
• Analysis of the firm 7
• (a) Corporate communication 8
• b. Corporate responsibility 9
• c. Human resource management strategies 9
• Swot Analysis 10
• Strategies 11
• Conclusion 14

Description

Etisalat group is among the world leading telecommunication groups in communication sector. The firm has a net worth of $23.8 billion with net revenue of AED 48.8 billion as well as a profit of 8.9 billion in 2014. The firm is ranked as one of the most leading telecommunication groups in the world with high credit ratings of A+ which demonstrates the firms long term performance as well as a good balance sheet. This paper presents a framework to separate as well as relate business models and their strategies for the Group. The paper focuses on both the corporate level and business strategies in defining the areas that the firm needs to act on.
Diversification is one of the main strategies used by many firms in at corporate level to generate value for the portfolio of business that’s beyond the value of the firm's operations. The firm’s value-creating ways are also monitored in the paper. Different approaches have been employed in the paper to establish both the internal and external strengths of Etisalat Group in the market. Both Porter and Swot analysis have been carried out for the Group. Different strategies have been developed to ensure the success of the firm in the competitive environment.