This paper is based on the following case study -
For more than fifty years, Dunkin’ Donuts has offered customers around the world, a consistent experience—the same donuts, the same coffee, the same store décor—each time a customer drops in. Now the largest coffee and doughnut chain in the world, Dunkin’ Donuts serves more than 2 million customers each day at more than 5,500 restaurants in the.....
