Executive Summary 3
Introduction 4
About the Company 5
Current position 6
Global Competition 7
Value chain analysis 8
The strategy of International Business 9
Joint venture 9
Horizontal expansion 10
Transnational strategy 10
Foreign direct investment 10
Mergers and Acquisition 11
International Trade Theory 12
Foreign Exchange Rates 13
Recommendation 14
Conclusions 15
Bibliography 1.....