Contents

• Introduction
• The concept of Electronic retailing
• Convenience advantages
• STA Travel’s Product Comparison
• Dell’s Product Customisation
• Amazon’s Multiple Product Category Options
• Vista Print’s Delivery and Timeframe Options
• Amazon’s Promotion of Customer Information Exchange
• iTune’s Product Segmentation
• Product Selection Advantages
• JB HiFi’s Range and Depth of Product Choice
• Complementarities and Substitutes on the Qantas Website
• Referral Options at David Jones
• Price Knowledge
• Price Comparison and Knowledge at Coles
• Price Promotions at Edward Elgar Publishing
• Price Knowledge at Captain Compare
• Conclusion
• References

Description

The purpose of this essay is to explain the advantages of shopping online compared to shopping offline. These advantages are considered in regard to convenience advantages, product selection, and price knowledge. It is argued that shopping online provides substantial advantages compared to traditional offline shopping.