1.0 Situation Analysis/Current Marketing Mix 4
1.1 Current Product 4
1.2 Current Price 5
1.3 Current Place 6
1.4 Current Promotion 7
2.0 Segmentation Theory 8
2.1 Define and explain segmentation 8
2.2 Three benefits to Ford Falcon Ute 9
3.0 Target Market Characteristics/Images/Rationale Table 10
4.0 Reference List 18
Appendix
