1. Background
2. Situational analysis:
2.1 The business environment
2.2 Strengths and weaknesses
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Preliminary assessment of strengths and weaknesses
2.3 Opportunities and threats
2.3.1 Opportunities
2.3.2 Threats
2.3.3 Preliminary assessment of the opportunities and threats
2.4 Porter’s 5 Force Model
Figure 1: Porters Five m.....
