Business Details 5
Industry and Market Analysis 6
Customers and value proposition 9
Good Idea 10
Skilful Integration 10
Fair Price 10
Emotional Consideration 10
Marketing Strategy 10
Price, Promotions and Distribution 10
Launch strategy 12
Sales tactics 13
Brand development 13
Competitive Reaction 13
Product and market development 14
Growth potential 14
Operations Plan 14
Key Opera.....
