Contents

• Executive summary
• British Airways
• Virgin Airlines
• Customers of British Airways & Virgin
• Strategies of customer satisfaction
• Conclusion
• Bibliography

Description

Travel and Tourism is one of the liveliest and innovative industries and air travel generates over billion in revenues and provides million of jobs around the world. Aviation is an extremely competitive market. Airline travel is growing rapidly and with new players emerging every second day, innovation in service offerings to its customers in line with customer demands are also increasing because of globalization effect on them. This piece of writing would focus on two key organizations from this industry i.e. British Airways and Virgin and their approach to this great success of achieving customer satisfaction.