Introduction: 3
About BMW: 3
About Volkswagen: 3
The Evolution and Role of Social Media as a Marketing Tool: 4
Methodology: 7
BMW in Social Media: 8
Volkswagen in Social Media: 9
Comparative Study between BMW and Volkswagen: 10
Activities in Social Media- 10
In Facebook: 10
In Twitter: 11
Other Social Media: 12
Managing Crisis in Social Media- 13
Scope of Social Media Marketing Strate.....
