1. Executive summary 3
2. Introduction 3
2.1. Services 3
3. Environmental scanning 3
3.1. Pestle analysis 3
3.2. Swot analysis 3
4. Competitor’s analysis 3
5. Customer analysis 3
5.1. Segmentation 3
5.2. Targeting and positioning 3
6. TWOS analysis 3
7. Conclusion 3
