1 Introduction
1.2 Purpose
1.3 Limitations
1.4 Scope of the Report
2 Product Background
2.1 Product Description & Origin
2.2 How the Product is Green
2.3 Product Range/ Company Portfolio
2.4 Target Market
3 Marketing Mix: Product Strategy
3.1 How green is the Product
3.2 Product Class
3.3 Product Life Cycle
3.4 Branding Strategy
4 Marketing Mix: Pricing Strategy
4.1 Pricing Stra.....
