Introduction 3
Background 3
Environmental Analysis 4
Target Market and Competitive Analysis 5
Identification and Justification of Target Segment 5
Analysis of Target Market Segment Conditions 7
Analyse key competitors 9
Target Market Entry Strategy 9
Recommendations 12
Marketing Mix 12
Product 12
Pricing 13
Promotion 13
Place/Distribution 14
Conclusion 15
References 16
