Executive Summary 3
Introduction 4
An overview of Omani economy 5
GE Matrix 6
PESTLE Analysis 7
Political 8
Economic 9
Socio-cultural 10
Technological 10
Legal 10
Environmental 10
Porter’s Five Point Analysis 11
Potential Entrants 11
Competitive Rivalry 12
Substitutes 12
Buyers’ Bargaining Power 12
Suppliers’ Bargaining Power 12
7-S Framework of McKinsey 13
Strategy 13
Structure.....
