This paper answers the following questions on the case study –
Q. 1 Develop a service profile of the Banyan tree’s offer based on Levitt’s ‘total product concept’ (core, expected, augmented & potential). How does Banyan Tree add service value and differentiate from competitors? Do these services offer a sustainable competitive advantage? Why or Why not?
Q. 2 Anaylse and evaluate Banyan Tre.....
