Introduction 4
Economy and the UK Banking System 6
Barclays Bank 7
E-Commerce Practices of Barclays Bank 8
Bank of Scotland 11
E-Commerce Practices of Bank of Scotland 12
Triodos Bank 15
E-Commerce Practices of Triodos Bank 16
Marketing Measurements 19
Marketing Effectiveness of Online Marketing 20
Types of Marketing Measurements 22
Digital Optimization 24
Measuring Marketing Value of .....
