This paper answers the following questions on the case study -
1) What are the issues in the case?
2) What was the background and context of the 2020 vision for ASICS?
3) Was it wise for ASICS to aquire the fitness app RunKeeper? How can the company best leverage this new digital asset?
4) Was it wise for ASICS to launch the lifestyle sub-brands Onitsuka Tiger and Asics Tiger? What is.....
