Contents

• Introduction 2
• About ANZ 2
• Problem Statement 3
• Research Objectives 4
• Proposed Research Method 5
• Qualitative Research Method 6
• Sample Plan 7
• Population & Sampling 7
• Sample Frame 7
• Sample Size Calculation 8
• Sampling Method 8
• Sample Validation 9
• Quantitative Research Method 9
• Data Collection Methods 10
• Research Instrument Design 11
• Quality of Research Instrument and Measurement Scales 12
• Ethical Considerations 13
• Proposed Timetable 14
• Proposed Budget 15
• Conclusion 15
• References 16

Description

In today’s competitive world, organizations have to invest on marketing research to sustain and grow in their respective market. The organizations have to recognize the issues within the organization or in their products and services and also consider the customers’ expectations and improvise their processes constantly. The research proposal discusses the problem of ANZ Bank, Australia and provides the research method to analyze and determine best solution to the research problem.