Assignments on Amazon.com

Below are Essay & Assignments tackled by us on Amazon.com

Showing 1 to 10 of 18 results

Analysis of the famous case study – Amazon in Europe

Executive summary on Amazon in Europe
Introduction to Amazon.com
Evolution at Amazon.com
Amazon in European market
Challenges faced by Amazon in Europe
Amazon inventory management
Advantages of outsourcing on Amazon.com
Conclusion of Assignment on Amazon.com
End notes for Amazon.com
References on Amazon.com

Analysis of the famous case study ‘Amazon.com from start up to 2004’ by Gary Stockport

Introduction
Part 1: Analysis of key elements
PESTLE Analysis
Analysis of Porter’s Five Forces & after key elements
SWOT Analysis
Part 2: Strategic Capabilities
Resource Base for Amazon.com
Competence of Amazon.com
Capabilities
Part C: Developmental Directions
Bowman’s Strategy Clock
Ansoff Matrix
Evaluation of the directions adopted by Amazon
Part 4 Recommendations
Implications of.....

Assignment on SWOT Analysis and Marketing strategy of Amazon.com

• Overview
• SWOT analysis
• Financial Position of the company
• Relationship Marketing Strategy of Amazon.com
• Relationship Commerce
• References

Comparison and contrast between Amazon and eBay

The report aims at identifying any two online retailers and analyzing the customer experience from their websites. The report highlights comparison and contrast of customer experience on both the chosen online retailer which is Amazon and eBay.

Comparison of the websites of Amazon and W H Smith on the criteria of Core Identity, Extended Identity, Value Proposition and Relationship

Introduction 2
Amazon UK 3
W H Smith Plc 4
Brand Identity 5
Core Identity 7
Extended Identity 8
Value Proposition 9
Relationship 10
Summary and Recommendations 11
Conclusion 12
References 13

Dissertation on theoretical aspects of segmentation and then discussing segmented market focus of Amazon

Introduction 4
Segmentation 5
Customers’ Perspective of Segmentation 8
Effective Segmentation 12
Ineffective Segmentation 14
Undifferentiated Marketing 16
Differentiated Marketing 16
Market Segments 17
Segmenting Markets 19
Market Strategy 20
Factors of segmentation: 22
Consumer Market Segmentation 22
Industrial or Corporate Market Segmentation 24
Market Needs of a Business Customer 2.....

E-Business assignment on Amazon.com

• INTRODUCTION OF PROJECT
• INDUSTRY BACKGROUND
• MARKETING MIX OF AMAZON.COM
• COMPANY BACKGROUND
• BUSINESS MODEL
• PAYMENT GATEWAY OF AMAZON.COM
• DISCUSSION OF E-COMMERCE
• LEGISLATIONS
• Appendices
• References

Evaluation and comparison of the websites of Amazon and W H Smith on the criteria of Core Identity, Extended Identity, Value Proposition and Relationship

Introduction 2
W H Smith Plc and its Online Store 3
Amazon UK and its Online Store 4
Brand Identity 6
Core Identity 6
Extended Identity 8
Value Proposition 10
Relationship 11
Recommendations 11
Conclusion 12
References 14

Evaluation of the Resources and Capabilities of Amazon

• Introduction
• Resources of Amazon
• Tangible Resources
• Intangible Resources
• SWOT Analysis
• Strategies of Amazon
• Future Strategies of Amazon
• Developing Resources and Capabilities
• References

Evaluation of the Strategic Management of Amazon

Introduction 2
Company and Market Overview 2
Amazon Strategy 3
Discussion 6
Conclusion 7
References 9

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