Executive summary 4
2.0. Introduction 5
2.1. Customer initiated marketing communication model 5
2.1.1. Analysis 6-7
2.1.2 Critique 7-8
2.2. Consumer decision making model 8
2.2.1. Analysis 9-10
2.2.2 Critique 10-11
2.3. Conclusion 11
3.0. Introduction 12
3.1. Analysis of Airwalk’s communication strategy 13-14
3.2. Airwa.....
