Part 1 2
Introduction 2
Analysis of the External and Internal Environment 2
External Environment 2
PESTLE 2
Porter’s Five Forces 5
Internal Environment 6
Strategic Position 6
SWOT Analysis 7
Market Environment 8
Marketing Plan Objectives 9
Vision 9
Mission 9
Target Segment 10
Positioning 10
Marketing Mix 11
Part 2 13
References 16
