Executive Summary 3
Section 1 – Introduction 4
Section 2 – Analysis of Internal Environment 5
Organization 5
Introduction 5
History 5
Famous Hotels of Accor 5
Financial Position 6
Marketing 6
Accor in Asia Pacific 7
Environmental Sustainability initiatives 7
Distinctive Competencies of Accor 8
Nurturing Competency 8
Empowerment Competency 8
Data Management Competency 8
New Service D.....