Executive Summary 3
Introduction 3
Growing scopes of supermarkets in China 3
Expansion of Tesco in Emerging economies 4
Tesco in china 4
Methodology 5
Strategic marketing audit and findings 5
Porter’s five forces 5
Industry rivalry 5
Bargaining power of the suppliers 6
Bargaining power of the buyers 6
Threats of the new entrants 7
Threats of the substitute products and service 7
Summa.....
