Analysis of the case study - Using Promotion to position a branch

This paper answers the following questions on the case study -
Discuss the concept of USP. To what extend do you think above the line promotion is most effective method for Hi-Tec.
Evaluate and discuss the benefits that viral marketing provided to Hi-Tec.
Suggest ways in which the company could either build on this or link to other promotional activities.
Identify the different campaigns that Hi-Tec utilises in this case study.
State reasons why Hi-Tec needs to review the impact of its different advertising campaigns.
Other than the methods listed in the case study, what other above the line advertising media Hi-Tec could use to promote its products.
Part of Hi-Tec’s brand value is to maximise on the use technology for product development and differentiation Discuss the validity of this statement in relation to Hi-Tec’s marketing strategy.
“The AIDA model is more a model for effective selling rather than purchasing, although selling and purchasing can be considered as just two facet of the same selling process” . Discuss how this contributes to consumer loyalty and brand awareness.

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Analysis of the case study - Using Promotion to position a branch - A Hi-Tech Sports case study