Contents
- Executive Summary 4
- Introduction: 5
- General market Trends: 5
- Postulates of this report: 5
- Marketing statement: 5
- Situation analysis: 6
- Internal environment: 6
- Financial situation: 6
- Non-financial situation: 7
- Overreaching business strategy: strategies above business gains 7
- Take care of employees: 7
- Channels: 7
- External environment: 8
- Australia contemporary market situation: 8
- Competitive environment: 8
- Economic environment: 9
- Demographic environment: 10
- Population, Religion, Education, health: 10
- Social & cultural overview: 10
- Political & legal scenario: 11
- SWOT analysis: 11
- Strengths: 11
- Weakness: 11
- Opportunity: 11
- Threats: 11
- Critical issues: 12
- Marketing objectives: 12
- Marketing strategies: 12
- Target markets: 12
- Product strategy: 13
- Pricing strategy: 13
- Promotion strategy: 13
- Distribution strategy: 13
- Recommended changes: 13
- Implementation plans: 14
Description
The major postulates which can be drawn from the following article can be categorized as follows:
The strong foundation of business in Australia by The Kraft foods group;
The overwhelming reputation it has gained via its socialist, environment friendly faces;
The outstanding research standings in terms of revenues earned in Australia;
The major points in this marketing plan have presented data about recent researches which will enable the marketing team to plan practically & perfectly for a new product.
The implications that the marketing plan implementation bring will be steady & long lasting if implemented accordingly.