Contents
Introduction 3- Company Overview of Shell 3
- Concept of Value Chain Analysis 4
- Purpose of Value Chain Analysis 5
- Value Chain Analysis of Shell 6
- Gaining Competitive Advantage through the Value Chain through Global Operations 9
- Recommendations 10
- Conclusion 11
- Bibliography 12
Description
This report is based on the following task -
Using the value chain analysis framework evaluate how a brand or a company of your choice has been able to enhance its competitive advantage in its global operations.
In choosing a brand / a company, you may consider the following:
• The company you are working for
• Any brand / company in Oman or the Middle East
• Any other brand / company of your choice
Essentially this is an academic exercise, and therefore the depth and thoroughness of research is central to the task. Key points include: a discussion of the value chain concept - its meaning, purpose, merits, weaknesses if any, etc.; applying value chain analysis to the global operations of the brand / company chosen; and at the end providing some recommendations upon reflection of the research undertaken – in your opinion how useful is value chain analysis for managers; and any suggestions you might have to make value chain analysis more useful to managers. Details of marking criteria are as follows:
