Contents

• Introduction 3
• Symantec Corporation 3
• A. Operations Management 4
• 1. Consumer Products 6
• 2. Security and Compliance 6
• 3. Storage and server management 6
• 4. Services 7
• 5. Analysis 7
• 6. Recommendations 9
• B. Marketing Management 10
• 1. Segmentation 11
• 2. 4P Mix of Marketing 13
• 2.1 Product 13
• 2.2 Pricing 14
• 2.3 Place 14
• 2.4 Promotion 15
• 3. Recommendations 15
• C. Financial Management 16
• 1. Financial Results 16
• 2. Acquisitions 17
• 3. Analysis 18
• 4. Recommendations 19
• Conclusion 20
• References 21

Description

Symantec Corporation is one of the market leaders in storage management and systems protection. Since its inception in 1982 Symantec has gained market leadership in home users, medium organizations and large organizations segments. This report investigates operations management, marketing management and financial management of Symantec Corporation. The report analyzes the strengths and weaknesses of methodologies adopted in each of these management areas. The paper tries to identify the approach of the company in those areas that brought success to the company. The paper finally tries to identify areas that need improvement and makes recommendations for change in those areas.