Contents

• This report is based on the following requirements -
• Create a written strategic communications plan for the professional communi- cation challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information.
• 1. Description
• a) What is your challenge or opportunity?
• b) Why is this professionally important to you?
• 2. Goal
• a) What goal or outcome do you want to achieve with
• this communication?
• 3. Audience
• a) Who is your target audience?
• i. What are the professional positions of the audience members?
• ii. What demographic characteristics will the audience comprise?
• iii. What is your relationship to the audience?
• iv. What background knowledge and expertise does
• the audience have?
• v. What does the audience know, feel about, and expect
• concerning this communication?
• vi. What preconceptions or biases do you possess
• that might prevent you from building rapport
• with your audience?
• b) What information is available about your audience?
• i. What research/sources will you use to obtain information about the audience?
• ii. What conclusions have you been able to draw about the audience?
• c) What tone will you use to convey your message?
• i. Is the setting casual or formal?
• ii. Is the communication personal or impersonal?
• 4. Key Message
• a) What is the primary message you must convey to
• your audience?
• i. Is the message compelling and memorable?
• ii. Is the message clear and concise?
• iii. Is the message aligned with your audience’s goals
• and needs? 5. Supporting Points
• a) What three to four points, reasons, or justifications support your message?
• i. What research/sources will you use to obtain facts/data about your message?
• 6. Channel Selection
• a) What communication style will you employ
• (Tell/Sell or Consult/Join), and why?
• b) What channel(s) will you use to deliver your message,
• and why will they be the most effective?
• c) What purpose is served by each channel you have selected?
• 7. Action Request
• a) Is your call to action you are making to your audience clear,
• concise, and easily actionable?
• Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain.

Description

Communication is considered as an integral part of the business organizations in recent time. It helps the leaders of the business organizations to connect with each members of the organization and monitor their activities in flawless manner. It has become one of the key pillars of the organizations now a days, as it plays crucial role in providing uninterrupted service to the consumers (Ameen et al., 2015).
The following article has concentrated on a strategic communication plan that has been established for a business organization called ABC Pty. Ltd.. It has discussed about various aspects of the plan, such as- the objective, message and the target audience of the plan. The objective of the article is to provide a vivid idea about the necessity of the strategic communication plan in an organizational structure.